My eBay Redesign
2017 | Role: Product Designer
My eBay is the place where consumer sellers on eBay can easily manage items that they are thinking about selling, currently selling, and have already sold or didn’t sell.
What we accomplished:
Reduced complexity by simplifying the design.
4% lift in new listings. The to-do list helped sellers take action on their items.
Drove conversion goals for the business.
Simplification and guidance for newer/occasional consumer-to-consumer sellers.
Design and Product Principles
Before and after of the Selling Overview page.
Before and after of the Unsold page.
Design sprint
Since we had a lot of big decisions to make and needed to move quickly, we decided to do a design sprint. We wanted to get our team on the same page about what it was that we wanted to solve for My eBay. We based our sprint off of the Google Ventures book, so I read this before hand and worked with my PM to help setup the sprint.
Goals of the design sprint:
Get everyone on the same page about what the problem was that we wanted to solve for My eBay that year.
To align on a direction of a concept/solution with leadership to prevent downstream churn.
To get moving towards our Q2 deadline.
Day 3 Voting on which concepts to prototype.
Day 4 Sketching prototypes.
Day 5 Creating prototypes.
User testing
We did on-site user testing in the U.S. as well as Germany.
We crafted a custom experience for German users which resulted in a 10% lift in new listings. We learned that 50% of payments are made offline in Germany, so we customized the experience so that users could mark their items as paid.
The To Dos we customized for German users.
